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Strategic Communications, Strategy,
Public Relations + Design
I took PR Strategy in my Fall 2023 semester. We were tasked to find a client to develop and write a PR campaign recommendation for. I chose Rhode Skin, Hailey Bieber's skincare brand. The project consisted of drafting a written PR plan that included secondary research, situational analysis, SMART objectives, strategies, tactics, and a timeline. For each tactic, I created the necessary deliverables/visuals.
We presented our campaigns in a shortened presentation format to the class (linked in title and seen below).
I received an A on the project and in the course.
The TRB Retrospective
In 2021, I worked with a team at Vanderbilt Law School to co-design the branding, graphics, agenda, and workshop activities for an event called the TRB Retrospective. Images below showcase a selection of the graphics, along with a link to the TRB Retrospective website that I took part in designing.
#FailureCamp
In 2019, I worked with a team at Vanderbilt Law School to co-design the branding, graphics, agenda, and workshop activities for an event called the Summit on Law and Innovation. The theme was Failure Camp, focusing on how to deal with and overcome the fear of failure in our professional lives. Below showcases a selection of the graphics, along with a link to the Failure Camp website that I took part in designing.
Lilli Moon © 2024