• Strategic Communications, Strategy,

    Public Relations + Design

    I took PR Strategy in my Fall 2023 semester. We were tasked to find a client to develop and write a PR campaign recommendation for. I chose Rhode Skin, Hailey Bieber's skincare brand. The project consisted of drafting a written PR plan that included secondary research, situational analysis, SMART objectives, strategies, tactics, and a timeline. For each tactic, I created the necessary deliverables/visuals.

    We presented our campaigns in a shortened presentation format to the class (linked in title and seen below).

    I received an A on the project and in the course.

  • background image
  • broken image

    TRB Retrospective

    website

    Click on the image to visit the webite for the TRB Retrospective event that I helped to design.

  • broken image

    #FailureCamp

    website

    Click on the image to visit the website for Failure Camp that I helped to design.